An interview with TIPA’s new CTO, Yifat Bareket
With a Ph.D. degree from Tel Aviv University in organic chemistry, and experience that ranges from startups to large corporations with responsibility for hundreds of staff, Yifat Bareket, TIPA’s new CTO, brings a wealth of experience to her new position. “To be part of this breakthrough to new, green chemistry, and new, green solutions fascinates me,” she said talking about her new position.
TIPA’s business development outreach includes constantly seeking partners for collaboration and innovation. As CTO, one of Yifat’s first tasks will be to spearhead TIPA’s participation in two major European consortia – EU Innovation Technology Food (EIT Food) and the Bio-based Industries Consortium (BIC) – both of which focus strongly a collaborative route to innovation.
“The goal of EIT Food is to create a future-proof and effective food sector through a connected food system, centered on the consumer and built on trust,“ explained Yifat. “The focus is broad and not necessarily focused on packaging. TIPA is honored to be the only company in the EIT Food consortium that deals with packaging. The consortium has a very unique structure and consists of only 50 members – 25 industrial partners and 25 academic partners. Some of the industrial partners include Pepsico, DSM, Nestle, Strause, Dohler, Siemens and Bosch, while academic partners include Technion, the Fraunhofer Institute, the University of Cambridge and the University of Torino.”
“A group called ‘Rising Food Stars’ that currently contains 39 members, has been established within EIC Food in order to catalyze the involvement of startup companies in the research of the industrial and academic partners,” Yifat continued. “TIPA belongs to the ‘Rising Food Stars.’ The partners have to use us in each program that they focus on.”
Partners will focus on five areas of research with a budget that ranges from 4.5 M€ in 2017, to 35M€ in 2019, and then 65 M€ each year from 2019 to 2023.
- Food Connects Assistant – Lifestyle and health performance.
- Your Fork2Farm – Personalized healthy food with mass production.
- The web of Food – Digitalization of the food system to increase quality, safety, authenticity.
- Zero waste agenda – Transforming into a circular bio-economy centered around the consumer.
“The last one, zero waste agenda – this is where we will put all of our experience and effort, of course,” said Yifat, adding, “We have a meeting soon in Bilbao, Spain, and after that we hope to have at least three or four projects active via this consortium.”
“BIC members cover the entire bio-based value chain,” said Yifat, continuing, “BIC was established in June 2014 as one of the pillars of the European Commission Bioeconomy Strategy. The BIC consortium now contains now 80 members and is dedicated to transforming renewable, natural resources into innovative bio-based products. The goals are to support industrial research and innovation by bridging the gap from research to the marketplace. Members include multinationals such as BASF, Avantium, Cargill, Clariant, Corbion, CPI, DSM, DuPont,Oleon, Novamont, Total and Unilever.”
“In total €2.7 billion will have been invested by BIC members between 2014-2020,” Yifat elaborated. “Their financial contribution will support the large-scale commercialization of high-quality bio-based products, through investment in innovative manufacturing facilities and processes, as well as in biorefining research and demonstration projects. TIPA is a full member participating in projects for competitive biodegradable, compostable and/or recyclable bio-based packaging for a sustainable end-of-life phase.”
“The benefit for TIPA of participating in these consortia is not the money,” Yifat concluded, adding, “The benefit is the collaboration, and to be exposed to important industrial partners and as well academia.”