Director of Global Lead Generation

Hod Hasharon, Israel

Full time

TIPA is seeking a leader for an excellent lead Generation team. We are looking for a data-driven people-person that can use technology to build and manage a comprehensive growth platform. The position is based at TIPA’s HQ, is Israel.

 Who we are:

TIPA is a fast-growing, international start-up with a mission to change the trajectory of plastic packaging. We have made a global impact by developing and manufacturing flexible compostable films. Our vision is for compostable packaging to become part of a systemic solution to the global plastic pollution challenge. We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, whilst ensuring a safe and sustainable end-of-life solution.

TIPA’s Growth Center is within the Marketing department and is the first point-of-contact for incoming leads. The main responsibilities of the team include Customer Acquisition, Market Education, and qualifying leads for Sales.


What we are looking for:

We are looking for a highly experienced global Lead Generation Expert on a full-time basis. The role bearer will oversee the development and maintenance of TIPA’s pipeline and will assist TIPA’s cross-functional team to achieve excellent results by collaborating with the global marketing and sales teams. This role offers the opportunity to source, drive, and build relationships with various global partners across key B2B verticals.

You will drive the team to meet daily and weekly activities that will ultimately result in generating robust qualified lead pipeline for the sales team.


The role is an important part of the Marketing Dept’s contribution, as it is the entry-point of contact to TIPA. The role is also a crucial element in accelerating sales-growth, processing information and identifying market trends.

Main responsibilities include:

  • Management of Growth Center KPIs
  • Monitoring market trends and analyzing incoming and outbound leads
  • Recruiting, training, and directing a team of lead generation experts who are responsible for inbound and outbound lead activities and engagements
  • Managing inbound and outbound lead flow, tracking efficiency, and reporting results of sales and marketing programs
  • Driving outbound lead acquisition and evaluating the effectiveness of outbound messaging and activities
  • Continually updating and refining the sales pitch and processes to achieve optimum results
  • Establishing relevant metrics and assisting the team in boosting their performance by understanding areas of improvement
  • Developing and updating a Sales Development playbook
  • Participating in sales and company meetings
  • Creating a fun, high energy, results-oriented environment where our team loves to work
  • Working closely with the go-to-market team, and Sales and Marketing leadership, to ensure lead generation, pipeline, and top-line goals are met

Role Requirements are:

If you are an environmentalist at heart, curious, creative, sharp & focused, with a go-getter DNA, then, we are looking for you!

  • Mandatory – managing people experience
  • Mandatory – excellent English; both speaking + writing
  • Mandatory – former experience in corresponding with international clients
  • Proficiency using CRM and sales engagement platforms
  • A valuable preference – fluency in another language, in addition to English, such as French/Italian/Spanish
  • In-depth experience in collaborating with and leading cross-functional teams
  • Ability to think strategically as well as tactically
  • Excellent written and oral communication skills
  • Great interpersonal relations; a high EQ! A team player
  • A high level of service orientation

Please forward your CV to:   [email protected]tipa-corp.com 

The role refers to both male & female applicants.


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