With an Agenda of Producing the Highest Quality, Flavorful, and Sustainable Vegetables, Pure Flavor® Farms Chooses TIPA’s Compostable Packaging

Our customers love feeling great about reducing plastic waste while also enjoying fresher cucumbers for longer, so It’s a win-win

Matt Mastronardi
Executive Vice-President, Pure Flavor® Farms


Pure Flavor® Farms represents the next generation of vegetable growers, focusing on quality, flavor, and customer satisfaction. They specialize in greenhouse-grown fruits and vegetables such as tomatoes, peppers, cucumbers, eggplant, melons, and berries, cultivated across their expansive farms in North America. Their products are designed to meet the needs of busy families who prioritize health and nutrition.

At Pure Flavor® Farms, sustainability is integral to their operational ethos. “Sustainability is at the heart of everything we do”, emphasizes Matt Mastronardi, Executive Vice-President. “We employ advanced water-conserving technologies and natural pollination methods through Integrated Pest Management; we utilize energy-efficient dual curtain systems in our greenhouses; and our strategically located greenhouses and distribution centers are designed to optimize freshness and minimize transportation emissions.”

A key part of their commitment to sustainability is their innovative packaging solutions; Pure Flavor® Farms has adopted TIPA’s compostable packaging that customers can conveniently compost at home. “We’re extremely excited about this initiative, which aligns perfectly with our goal to offer environmentally friendly options that are meaningful to our customers and the consumers”, says Tiffany Sabelli, Pure Flavor®’s Senior Director of Sales.

Pure Flavor® is using TIPA’s shrink packs for their cucumbers, emphasizing their commitment to reducing waste and supporting eco-friendly packaging solutions that benefit both their products and the environment.

Their customers’ response to the packaging is extremely positive; “They love feeling great about reducing plastic waste while also enjoying fresher cucumbers for longer, so It’s a win-win”, says Matt Mastronardi. Based on this feedback, Pure Flavor® is excited to introduce a wider variety of packaging to meet everyone’s needs. “Customer insights are crucial to us, ensuring we create products that seamlessly fit into their lifestyles and support a healthier planet”.

Rodrigo Castaneda, VP & GM of North America at TIPA, adds: “We’re proud to bring to the market TIPA’s first flexible shrink film solution for fresh cucumbers. We’re excited about the outcome and success in the market, and the best part is joining Pure Flavor Farms and their customers on their journey to a healthier planet. We’ll continue to embrace these challenges as more products transition from conventional to compostable packaging.

With a diverse customer base that includes large chains and independently owned grocers, Pure Flavor® Farms can impact a wide audience with their sustainable practices, making them a leader in both agricultural innovation and environmental responsibility. Through their ongoing partnership with TIPA, Pure Flavor® Farms continues to lead the way in sustainable agricultural practices and innovative packaging solutions, inspiring industry-wide change and contributing significantly to environmental conservation.

Want to switch to compostable packaging like Pure Flavor® did?

Pure Flavor®’s compostable choice:

a roll of clear laminate film for food packaging
  • Blown extruded transparent film
  • Home and Industrial compostable
  • Excellent mechanical properties
  • Sealable and printable
  • Best for food, fashion, cosmetics & toiletries
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