Packaging should behave just like an orange peel, so nature won’t even notice we’re here
The segments of an orange are packed by nature in a protective multilayer peel.
When discarded, the orange peel decomposes and leaves no toxic residue; the compost left behind can be used as fertilizer for plant growth. 100% of the orange peel returns to nature.
TIPA was founded in 2010 by Daphna Nissenbaum and Tal Neuman to address the plastic waste challenge.
TIPA’s vision is for flexible packaging to have the same end-of-life as organic matter, while still offering consumers and brands the durability, transparency and shelf life they have come to expect from conventional plastics.
Yet compostable packaging can only succeed if it meets the same performance specifications as conventional plastic packaging. Compostable packaging should also be able to seamlessly fit into today’s methodology of logistics and manufacturing practices.
The Flexible Packaging Challenge
Plastic used for food and beverage packaging makes up two-thirds of the world’s plastic waste. Rigid (non-flexible) food plastic packaging is partly recyclable.
However, flexible packaging (packages such as fresh produce, coffee, snacks, granola bars, etc.) is a growing segment of the world’s packaging market. Even though the volume of flexible packaging is smaller by weight and space, most flexible packaging cannot be practically recycled. Flexible packaging isn’t made of pure plastic polymers but rather made by blending several materials. These blended materials make flexible packaging complicated for separation and recycling.
We share our vision as an incentive to overcome this challenge with a growing community around the globe, including consumers and brands that strive for a circular economy approach, and wish that compostable packaging will become a day-to-day solution for both food and packaging waste.