Venturing into the Alpine Lakes Wilderness, Anastasia Allison didn’t expect to spark a revolution in outdoor hygiene. Yet, amidst the grandeur of Washington’s peaks, an unsightly find—a mound of discarded toilet paper—prompted a quest for eco-friendly solutions. This marked the inception of Kula Cloth, not merely a brand but a beacon of sustainability and community in the outdoor industry.
Anastasia started dedicating herself to a simple, yet profound mission: to reduce waste with an innovative reusable ‘pee cloth.’ She aimed to elevate a necessity to a symbol of stewardship, encourage Leave No Trace practices, and nurture a community that values intentional living.
Anastasia’s journey to find packaging that mirrored Kula Cloth’s sustainable integrity led her to an in-depth online search. When conventional options, like boxes, failed to meet her standards, her discovery of TIPA—sparked by an enlightening article—was serendipitous. “TIPA’s compostable packaging not only innovated but showcased my product, all while maintaining a zero-waste commitment”, says Anastasia.
“The response to Kula’s packaging has been overwhelmingly positive”, she says. “Customers appreciate that they’re not bringing home more plastic waste. Our added QR code directs them to our site for proper disposal instructions.”
The heart of Kula Cloth beats with a commitment to eco-consciousness. Every Kula is a pledge to protect the earth, crafted in the USA using environmentally friendly dyes and processes, and ultimately, recyclable at textile recycling facilities. Anastasia’s relentless research and community testing forged a product that’s not just gear, but a gesture towards a greener world.
Kula Cloth has found a home in outdoor retailers nationwide, including the member-owned co-op REI, attesting to its practicality and dedication to sustainability.
With TIPA’s packaging, Kula Cloth has streamlined its operations and reinforced customer satisfaction. The transparent material showcases the Kula Cloth within, aiding resellers in marketing this intentional piece of gear. Customers relish the realization that their purchase is encased in packaging as thoughtful as the product itself.
Kula Cloth and TIPA share a vision for a future where every step outdoors is a step towards sustainability. As Kula Cloth climbs new heights in the outdoor gear market, it does so while laying the groundwork for a cleaner, kinder world—one step, one cloth, one package at a time.
Want to switch to compostable packaging like Kula Cloth did?
