Scotch & Soda is a fashion brand that champions individuality, authenticity, and the power of self-expression. Addressing sustainability is also at the core of the brand’s approach, and begins, for them, with a focus on materials.
In December 2021, Scotch & Soda announced their partnership with TIPA, and in 2022, a minimum of one million of Scotch & Soda’s garments will be packed in TIPA® bioplastic bags. For the Spring and Summer 2022 collections, TIPA® bags will represent 21% of the total product packaging and will be used for high volume items, such as T-shirts, jeans, sweatshirts, sweaters and shirts, throughout menswear, womenswear and kidswear.
Polybags made of polyethylene (PE) are a low-volume flexible film commonly used in the fashion industry, and previously were the best option for product packaging. However, on average, 24%* of global non-fibre plastic consumption is incinerated while 58%* ends up in landfill and natural ecosystems, taking hundreds of years to break down.
When Scotch & Soda looked towards alternatives, they found there are now innovative materials like TIPA bags that offer the same level of protection but are less reliant on fossil fuels return to earth as nutrient-rich soil at their end of life, as opposed to landfill and incineration.
The integration of TIPA bags is part of Scotch & Soda’s sustainability mission to contribute to environmental protection. Through its partnership with TIPA, Scotch & Soda hopes to inspire customers to start composting and raise awareness about the environmental impact of both the production and end-of-life of conventional packaging. The brand aims to step away from conventional plastic polybags for all product categories by 2025.