In the verdant heart of the Pacific Northwest, Wyld is not just a brand; it’s a testament to the harmonious fusion of industry and environmental stewardship. Since its inception in 2016, Wyld has rapidly ascended to become the leading edibles brand in the US, with a robust presence in Canada.
This growth trajectory encompasses Wyld CBD, a front-runner in the US natural grocery market, and Good Tide, an innovative line of tropical-flavored hash rosin gummies, introduced in 2022.
Wyld’s journey, marked by a relentless commitment to sustainability, is a narrative of constant evolution and dedication. “Having been part of an industry known for its excessive single-use packaging that cannot be easily recycled, we searched for compostable materials that met our brand standards and provided product stability. That’s when we found TIPA”, says Kale Gray, Sr. Brand Manager at Wyld.
“By partnering with TIPA, Wyld has redefined packaging norms in the cannabis sector”, says Gray. “Our move to compostable packaging, as a Climate Neutral Certified brand, highlights our eco-friendly practices like using renewable energy and implementing waste diversion in our facilities.”.
“The response to the new compostable packaging from customers and retail partners has been overwhelmingly positive, embracing Wyld’s transition to sustainable packaging”, adds Gray. “By using compostable packaging for our products, we have set a new industry standard.“
Wyld’s story with TIPA’s compostable packaging is more than a business move; it’s a bold statement of purpose, a step towards a more sustainable future where business goals and environmental consciousness coexist in perfect synergy.
